Area Sales Manager (Mekelle)

Deliver revenue and volume growth by effectively managing and coordinating the sales workforce within a carved out geographical location designated as Sales Area through exceptional trade and outlet execution, outlet development, taking care of all BGI involving third parties and acting as an entrepreneur and BGI’s ambassador in the assigned coverage area.

• Drive effectiveness and efficiency at all levels of the trade especially at the point of sales/consumption through excellent outlet execution, activating the focus customer and consumer drivers to achieve competitive advantage

• Operationalize and execute the regional sales objectives, plans and programs by participating in the development of area sales plan and strategies and harmonizing such with overall op-co commercial plans.

• Ensure development of bottom-up sales plan with clear understanding of geographic differences within the Zone and proffering solution consistent with BGI Sales and Trade Marketing strategies.

• Explore alternative strategies and tactics and propose and promote new ways of working by deliver continuously relevant analysis for management decisions like market performance (own and competition), depletion analysis, customer information, competitive behaviour, price/margin developments, market trends, channel and Route to Market developments

• Ensure development, implementation and evaluation of Key Distributor plans, identifying key priority areas of development for the distributor to ensure business growth

• Monitor market trends, competitor activity, and customer preferences to identify potential business opportunities and threats, potential new clients, expand the company’s customer base in the area and drive revenue growth and sustain strong strategic relationships with key clients

• Oversee and ensure that all sales activities in the area are executed in compliance with relevant laws and legislative requirements, company and group polices and standards.

• Collaborate with marketing teams to execute effective sales strategies, promotional campaigns, and pricing initiatives and produce periodic sales business performance reports.

• Monitor and manage the effective utilization of assigned budget and resources by ensuring that total cost of all necessary sales activities are within allocated selling budget while achieving objectives and driving increased cost efficiencies in all operational and sales activities within assigned Zones.

• Provide strong management and guidance to the team by fostering a positive and collaborative work environment that promotes growth, competency development, effectiveness and engagement.

• Promote a culture of continuous improvement, and accountability by setting clear performance expectations, conducting regular performance evaluations, providing feedback and coaching as necessary and address any performance concerns or disciplinary issues.

• Perform other duties and responsibilities as assigned by the line manager

• Ability to communicate effectively, negotiate and network through highly developed communication skills

• Ability to develop innovative solutions whilst maintaining continuity of services through setting of clear goals/targets.

• Ability to lead, motivate and enthuse individuals and teams within a rapidly changing environment.

• Exceptional organizational and project management skills, with the ability to handle multiple tasks, meet deadlines, and ensure the successful implementation of Sales initiatives.

• Creative thinking and problem-solving abilities, with a results-oriented mindset and client focused

• Good knowledge of the company, its businesses and culture

  Education

• The position requires a minimum of Bachelor’s degree in Business Administration, Management, Marketing or a related field.

  Experience

• 5-6 years’ hands on progressive professional experience of in managing field sales operation in an FMCG organization and 1 year should be on supervising a sales team.