Website Administrator and Social Media Manager

About You

Educational Requirements:

• Bachelor’s Degree in Computer Science, Web Development, Digital Marketing, Communications, or a related field. Equivalent work experience may be accepted in place of formal education.
• Certificates/Diplomas in Web Development, Digital Marketing, or Social Media Strategy from accredited institutions can also be valuable.

Professional Certifications (Highly Valued):

• Google Analytics Certification: Demonstrates proficiency in website traffic analysis.
• HubSpot Content Marketing Certification or Hootsuite Social Media Certification: Shows expertise in social media management and marketing.
• Facebook Blueprint Certification: For managing and optimizing Facebook and Instagram campaigns.
• SEO Certifications: From platforms like SEMrush, Moz, or Yoast, useful for improving website visibility and ranking.
• Certified WordPress Expert: Beneficial if the website is built on WordPress.

Technical Skills and Experience:

Website Administration:

• CMS (Content Management Systems): Experience managing websites built on platforms like WordPress, Joomla, Drupal, or custom-built CMSs.
• Basic Web Development: Knowledge of front-end technologies such as HTML, CSS, and JavaScript. Basic back-end development knowledge (PHP, MySQL, Python) is a plus.
• Website Hosting and Maintenance: Experience with web hosting platforms, domain management, DNS configuration, and troubleshooting issues.
• SEO Optimization: Knowledge of on-page SEO techniques, keyword research, meta tags, and ensuring the website is optimized for search engines.
• Website Security: Familiarity with web security practices, such as SSL certificates, firewalls, and secure user authentication.
• Google Analytics and Search Console: Experience tracking website performance, user behavior, and applying SEO fixes using Google tools.
• UX/UI Design Principles: Understanding of user experience (UX) and user interface (UI) best practices to improve website functionality and navigation.
• Content Management: Experience creating, uploading, and managing website content (blogs, news, product updates, etc.).

Social Media Management:

• Social Media Platforms: Expertise in managing accounts on major platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest, and emerging networks.
• Content Creation: Experience creating engaging social media content, including text, images, graphics, and videos.
• Graphic Design: Basic knowledge of graphic design tools like Adobe Photoshop, Illustrator, Canva, or Figma for creating social media visuals.
• Social Media Scheduling Tools: Proficiency with tools like Hootsuite, Buffer, Sprout Social, or Later for scheduling posts and analyzing performance.
• Paid Advertising: Experience with social media advertising (Facebook Ads, Instagram Ads, LinkedIn Ads, etc.), including budgeting, targeting, and ad optimization.
• Engagement Strategies: Ability to develop strategies to increase followers, engagement, and brand presence on social media platforms.
• Influencer and Community Management: Experience managing partnerships with influencers and engaging with community members online.

Experience:

• 2-5+ years of experience in website administration or social media management, preferably in a digital marketing or content management role.
• Website Maintenance: Experience maintaining websites by ensuring timely updates, fixing bugs, monitoring traffic, and optimizing loading times.
• Social Media Campaigns: Proven experience developing, launching, and analyzing successful social media marketing campaigns.
• SEO & SEM: Hands-on experience in search engine optimization (SEO) and paid search marketing (Google Ads, Bing Ads).
• Analytics: Experience tracking both website and social media performance metrics using tools like Google Analytics, Facebook Insights, and others.

Soft Skills:

• Communication Skills: Strong written and verbal communication skills to effectively engage with social media audiences and create compelling content.
• Creativity: Ability to generate creative ideas for website design, social media posts, and campaigns to attract and engage the audience.
• Attention to Detail: Ensuring the website is free of errors, broken links, and that social media posts are accurate and professional.
• Project Management: Ability to manage multiple projects at once, from website updates to social media campaigns, and meet deadlines.
• Collaboration Skills: Experience working with cross-functional teams (designers, developers, marketers) and external vendors or agencies.
• Problem-Solving: Quick troubleshooting of website and social media-related issues, with an eye for improving processes and user experience.

Specialized Skills (Based on the Job):

• E-commerce Platform Management: Experience with platforms like Shopify, WooCommerce, Magento if the website involves online sales.
• Email Marketing: Experience with email marketing platforms (Mailchimp, Constant Contact) for integrating website forms and creating newsletters.
• Video Editing: Experience with video editing tools (Adobe Premiere Pro, Final Cut Pro, or mobile video editing apps) to create social media video content.
• Social Media Analytics: Familiarity with tools like Sprinklr, Social bakers, or Klear for in-depth social media analysis.
• Web Traffic Management: Experience with optimizing and increasing web traffic through both organic (SEO, social media) and paid (PPC) efforts.

Tools & Technologies:

• Website Builders: WordPress, Joomla, Squarespace, Wix.
• SEO Tools: Google Analytics, SEMrush, Moz, Ahrefs.
• Social Media Tools: Hootsuite, Buffer, Sprout Social, Later.
• Design Tools: Photoshop, Illustrator, Canva, Figma.
• Email Marketing: Mailchimp, SendGrid, Constant Contact.

How To Apply

Interested applicants who fulfill the requirements can submit non-returnable copies of their CV, application letter and other testimonial documents within 05 calendar days of this announcement in 

person through the following Address:

Wollo Sefer, TAF Energies Head Quarter (In Front of Tebaber Berta Building)

Tel:- 0115- 580686/87 /+251930099782/+251907256763